About Us

Founded by Pro Wrestler Viva Van,
Hellbent Glam creates high-quality, cruelty-free makeup. In addition, you can also find hellbent Chains, Chokers and Harnesses. As a vegan makeup and accessories brand, our goal is to change the beauty world and redefine vegan cosmetics. We ensure our products are formulated 100% vegan, without sacrificing performance. Our long-lasting, cruelty-free makeup goes the distance. It’s all-day wear that exceeds expectations. We believe vegan and cruelty-free cosmetics and accessories go hand-in-hand to ensure we protect our furry babies. That's why Hellbent Glam will always create vegan, cruelty-free makeup and accessories that never test on animals. We believe in hellbent self-expression, while making the beauty industry a safer, more positive place with 100% vegan products. Stay Hellbent!